Businesses on the Gulf Coast and other areas will hear Tuesday from one of the leaders in resort customer service during a one-day seminar with officials from the Disney Institute.
The Baldwin County Business Support Center is sponsoring the professional development program, "Disney's Approach to Quality Service," at the Orange Beach Events Center at the Wharf.
Disney Institute is the global professional training arm of The Walt Disney Co.
The event gives local business leaders a chance to hear from experts in customer service, Rick Miller, BSC director, said.
"Their skill set is that they break down customer service in a simple way to understand, and yet for those that want to know some good metrics on how to measure and manage your effectiveness, they also present that," Miller said. "To me, they combine big business measurement with small business common sense and hospitality."
The Business Support Center was established after the 2010 BP oil spill to help local businesses survive the economic downturn following the event. The center is now working to help local businesses find ways to improve services and grow, Amy Elliott of the BSC said.
She said the Disney program fits well with the Alabama Gulf Coast's efforts to increase repeat business through hospitality and customer satisfaction.
"We'll be looking into how they do things and helping participants learn how to exceed customer expectation and provide excellent customer service," she said. "That's essential to our businesses being able to grow and sustain. Of course, it's also going to generate repeat business for us."
Good service is critical for companies trying to survive and prosper, Jeff James, vice president for the Disney Institute, said.
"This program is a rare opportunity for area business professionals to go inside the Disney organization and learn innovative, easy-to-implement best practices that can give them the competitive edge," James said in a statement.
Registration fees for the event are $125 for members of the South Baldwin or Alabama Gulf Coast Area chambers of commerce, and $150 for nonmembers. Miller said almost all of the 250 seats have been reserved, with participants coming from as far away as Chicago.
Disney officials also will meet Wednesday with about 150 Baldwin County school system employees for a seminar, Miller said.
The Business Support Center is funded by a grant from the Community Foundation of South Alabama, Miller said. Anyone wanting more information on the center or to reserve space at the seminar can call 251-968-3118, or email bsc@faulknerstate.edu.
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